Final Logo Evaluation and Feedback

I asked Lucy to create the logo in the following colours so that I could see them in high quality.  My favourite logo was the purple one and the survey showed this to be the winner too.  It is bold and catches attention.  I also showed the logo's to my mentor Wafa and she went for the purple; a popular choice all around.  

Flat Plan

This is a basic provisional flat plan of the magazine.  I hope the amount of pages once the content is compiled will increase to double the amount but this depends on the amount and quality of content I receive.  I also cant account for how many advertisers we have so this is an estimation.  The magazine will be in A5 layout as the teen market like the more compact magazine and available as a PDF.

Possible Advertisers

In order to generate income from the magazine I have to find suitable advertisers who will be willing to pay for space within the magazine.  I have complied a list of some of the brands that I think will be appropriate. Some of these brands are known to advertise in smaller more unique magazines.  I have already sent out some emails so hope to hear some replies soon.

• Vitamin Water
• Urban Outfitters
• Converse
• Office
• Addidas
• Tatty Devine
• Beyond Retro
• Carnaby Street
• Lush

I will also look into some musician that may want to advertise.

Feedback on Logo Design

I have narrowed down my 3 final logo colours and I asked 50 teens between the age of 13-19 to vote for their favourite.

9 votes18%

28 votes56%

13 votes26%

The clear winner being the purple logo with the majority of the vote and my personal favourite.

Page Backgrounds

To keep in the the nature of the 'sketchbook' style magazine I needed to find a cool sketchbook that I could use for backgrounds for the magazine.  I went shopping for cool ones that had a variety of different style pages so that I have a variety of backgrounds to play with.  I scanned in the pages and have squared, lined to brown paper.  I can also zoom in on certain areas to give the pages a unique background.

Experimentation with Layouts

After gathering ideas by drawing some layouts I used InDesign to mock up some ideas.  I wanted to play around with not so typical layouts so in keep with the unique concept behind the magazine.

Further Logo Development

I have been working with another illustrator Lucy Evans who I have found to create more interesting logos.  I wanted to keep the book part of the logo so that people can see the link between the 2 magazine whilst still making the logo unique.

I really liked the second, fourth and seventh and I asked lucy to develop these further.

I then asked lucy to develop the third one further using bolder colours for the teen market are trying the logo using a capital 't'.  

 

After looking at colours I decided pastels were not strong enough so I asked lucy to use some bolder colours; blue, red, pink and purple.  My favourite was between the blue and the purple so I put it up on the Sketchbook Magazine twitter page to ask for some feedback but I think the purple appeals to me most. 

Graphic Designer Needed

I have been contacting many graphic designers but they either unwilling to work for no money or have deadlines.  There is one designer who contacted me initially but I now await to hear from him.  His name is Paul Taylor and I like his work because he is quite experimental with layouts.

My Chosen Illustrator

I have chosen my final illustrator out of the many that contacted me and gone with Lucy Evans.  She is an illustration student at AUCB and I love that she has a range of work styles from sketchy to ink drawing.  I think that she will be able to give me lots of options in terms of logo designs.

Drawn Layout Ideas

As my magazine is aimed to the more arty natured.  My layout will not be the typical magazine format - when you look at the layout of NYLON magazine is it more interesting with a range of fonts and no set layout for pages.  Articles look fun and engaging with the way in which they are presented, this is why I don't want to have a set layout as is depends purely on the content.

Further Development and experimentation with logo

After picking my two favourite drawn logos I decided to experiment by adding my image manipulation to it as they are in keeping with the colours I want to use within my magazine.

Using my image manipulation has given the fonts a really 'cool' looking texture.  I think I prefer the font below because it is bolder and will stand out more on the page - it makes more of an impact.  I like the fonts they have a sense of youth to them without looking childlike.

Typography and Colour Palette

I wanted to experiment with possible fonts that I could use within the magazine as not every page is the same.  I also showed some more examples of logos.

I also put samples if colours that are likely to be featured within the magazine.  I have to look at what appeals to the younger demographic with the brighter colours but also the pastel colours.  Also there will be a lot of greys because of the amount of illustrations.

Logo Options