Learning Agreement
Name: Sara Qaddoura
Course: BA(Hons) Fashion Studies Level: 6
Unit: Major Project Preparation
Reference number: FSH610
Credit points: 30
Study hours: 300 hours
Tutor(s): Anne Chaisty & Tiffany Hoskings
Synopsis of study
After work experience during the summer with Sketchbook magazine I established a contact with the founder and Editor-in-Chief of the magazine Wafa Al Obaidat who talked about possibly collaborating in the future on a sister magazine. Sketchbook magazine is a quarterly that showcases established and emerging creative talents in fashion, design and culture with a focus on features, photography and illustration. Following market research I aim to find where there is a gap in the print media market and establish a target market. I intend on collaborating with many individuals within the creative industry from writers to stylist and designers.
For this project I aim to fully research and develop the concept of a Teen Magazine that I will launch under the Sketchbook Magazine brand. This will be my concept and I will aim to spend this project understanding my market and how I will put together the concept of the magazine. I will use my existing contacts and the advice of my mentor Wafa to look into my market and research into what will make my market purchase my product. I need to look at collecting primary and secondary research as well as qualitative and quantitative information. Research and development is a vital part of this project as it is important so that when I establish the actual product in the market it will be successful.
I would like to establish all the contributors and artists so when I undertake my major project I just have to call together these people to create the content so it can be launched in the market place. I would like to create a team for my magazine with different people responsible for the different positions. My role will be the editor-in-chief of the magazine where I will have full control over the content, layout and themes. The content will be produced by a range of different contributors who are creative individuals that want to have an entrance into the industry. The reason I want to do this as I see my specialism in Journalism and would like to continue this when I finish studying. This will also give me the opportunity to have full creative control over a bigger product that could develop further. I find that collaboration is very important so it will be vital for me liaise with many people which will also help me to establish more contacts within the industry for later projects.
The concept of the magazine exhorts originality, as there is a clear gap in the market for a magazine that targets the teen demographic. Fusing illustration with the conceptual idea of targeting the teen audience provides a clear rationale for its development.
Aims
A1 I aim to reflect critically on my development to date, assessing my own skills and strengths with a view to future objectives.
A2 To promote in depth learning, a high degree of independent judgment and to further increase my critical thinking and self- awareness.
A3 To provide the opportunity to apply intellectual reasoning and practical research to my an increasingly advanced level of attainment.
A4 To effectively present and communicate my ideas with confidence to a professional standard.
Learning outcomes:
On completion of this unit you will be able to:
LO1 Demonstrate self-critical reflection in assessing my own strengths and weaknesses
LO2 Inform project solutions with appropriate understanding, a high degree of independent judgment and demonstrate critical self-awareness.
LO3 Demonstrate the initiation and creative application of intellectual reasoning and practical research to a high level of attainment.
LO4 Present and communicate your work with confidence and to a professional standard.
Assessment Requirements
Reflective Research/Development Blog
Digital or Prototype Front Cover and Sample Pages (including sample content, typography, layout, illustration ideas)
4 Portfolio Pages
Assessment Criteria
Evidence of understanding through critical evaluation and reflection – Identification of personal strengths and weaknesses in negotiation and execution of appropriate project (LO1, LO2. LO3)
Evidence of understanding through research and analysis – Research from a variety of sources informs project development and decision making (LO3)
Evidence of realisation through the application of technical knowledge and skills – Demonstration of appropriate use of media specific to individual project (LO1. LO2, LO3)
Evidence of realisation through the communication of ideas – Demonstration of sophisticated communication skills (LO3, LO4)
Transferable skills
Team Working
Problem Solving
Time Management
References
Blackman, C. (2007). 100 Years Of Fashion Illustration. London: Laurence King.
Cutler, R. (2009). The September Issue. [Digital Video Disc]. New York: Momentum Pictures.
Easey, M. (ed.) (2008). Fashion marketing 3rd Edition. New York: John Wiley & Sons.
Jesella, K. and Meltzer, M. (2007). How Sassy Changed My Life: A Love Letter to the Greatest Teen Magazine of All Time. London: Faber & Faber.
Lillethun, A. and Welters, L. (eds.) (2007). The Fashion Reader. Oxford: Berg.
Mintel. [Internet]. Available from: http://academic.mintel.com/
Nylon Magazine [Various Issues]
Sketchbook Magazine [Various Issues]
Seventeen Magazine. [Internet]. Available from: http://www.seventeen.com/
Teen Vogue [Various Issue]
Action plan/time plan
| Date | Teaching and Learning | Time/Tutor/Venue |
| Week 1 – Generating Ideas | ||
| 04.10.10 05.10.10 06.10.10 07.10.10 08.10.10 | Intro to Year 3 Unit Briefing Group tutorials/seminars Open Access Group Presentations – holiday project Learning Agreement Workshop Presentation Group seminars – ‘How to Start..’ IT Support | AC/JM EO14 EO19 AC/GS/JM/RR EO14 AC/TH/JM EO14 CG TH/JM EO14 JY EO19 |
| Week 2 – Concept Development | ||
| 11.10. 10 12.10. 10 13.10. 10 14.10.10 15.10.10 | Group Tutorials/ Studio Practice Open Access Presentation: Idea Generation Group tutorials/ workshop Lecture – Ethical Fashion Group Learning Agreement tutorials Group Learning Agreement tutorials IT Support | AC/JM/ALC EO14 EO19 PR EO14 AC/GS/JM/RR CG AC/TH/JM EO14 TH/JM EO14 JY EO19 |
| Week 3 – Market Research | ||
| 18.10.10 19.10.10 20.10.10 21.10.10 22.10.10 | Group Tutorials/ Studio Practice Open Access 10:00am deadline for Draft Learning Agreements Colour Workshop Group Learning Agreement tutorials Guest lecture (pm) Group tutorials: Concept Development Group Learning Agreement tutorials IT Support | AC/JM/ALC EO14 EO19 AC/JM/RR EO14 GS AC/TH/JM EO14 PHBOO1 PH EO14 TH/JM/PR JY EO19 |
| Week 4 – Catch Up Week | ||
| 25.10.10 26.10.10 OPEN DAY 27. 10.10 28.10.10 29.10.10 | Group Tutorials/ Studio Practice Open Access Group tutorials - Realisation Lecture – Introduction to Buying Group Learning Agreement tutorials 10:00am deadline for Learning Agreements IT Support Guest Lecture (pm) | AC/JM/ALC EO14 EO19 AC/GS/PR/RR EO14 CG EO14 AC/TH/JM TH/JM EO14 JY EO19 tbc UH001 |
| Week 5 – Further Investigation of Market Research | ||
| 01.11.10 02.11.10 03.11.10 04.11.10 05.11.10 | Group Tutorials/ Studio Practice Open Access Group tutorials - Realisation Role Workshop Guest Lecture (am & pm) Design Selection IT Support | AC/JM/ALC EO14 EO19 AC/GS/PR/RR EO14 C EO14 tbc B001 AC/JM EO14 TH JY EO19 |
| Week 6 – Contacting and Establishing Contributors | ||
| 08.11.10 09.11.10 10.11.10 11.11.10 12.11.10 | Design Selection Studio Practice Stage Reviews/ Formative Assessment Stage Reviews Stage Reviews Stage Reviews IT Support | AC/JM EO14 ALC AC/JM EO19 AC/GS EO14 AC/TH/CG/JM EO14 TH/JM EO14 JY EO19 |
| Week 7 – Establishing Contributors | ||
| 15.11.10 16.11.10 17.11.10 18.11.10 19.11.10 | Group Tutorials/ Studio Practice Open Access Group Tutorials/ Studio Practice Group Tutorials/ Studio Practice Lecture – Introduction to Merchandising (am & pm) Group Tutorials/ Studio Practice IT Support | AC/JM/ALC EO14 EO19 AC/GS/JM EO14 AC/TH/JM EO14 CG B001 TH/JM EO14 JY EO1 |
| Week 8 – Realization and Portfolio Preparation | ||
| 22.11.10 23.11.10 24.11.10 25.11.10 26.11.10 | Group Tutorials/ Studio Practice Open Access Group Tutorials/ Studio Practice Group Tutorials/ Studio Practice Guest Lecture (pm) Group Tutorials/ Studio Practice IT Support | AC/JM/ALC EO14 EO19 AC/GS/JM/RR EO14 AC/TH/JM/CG EO14 tbc UH001 TH/JM EO14 JY EO19 |
| Week 9 – Finalizing of Work | ||
| 29.11.10 30.11.10 01.12.10 02.12.10 03.12.10 | Group tutorials Open Access Group Tutorials Group Tutorials Guest Lecture (pm) Group tutorials IT Support | AC/JM/ALC EO14 EO19 AC/GS/JM/PR/RR EO14 AC/TH/JM/CG E014 tbc UH001 TH/JM EO14 JY EO19 |
| Week 10 | ||
| 06.12.10 07.12.10 OPEN DAY 08.12.10 09.12.10 10.12.10 | Finalise work 10am Hand-in for Unit Assessment Assessment Presentations Assessment Presentations Assessment Presentations Assessment Presentations | AC/JM/ALC EO14 EO14 AC/JM AC/GS/JM/PR EO14 AC/TH/CG EO14 TH/JM EO14 |
