Saturday 4 December 2010

Evaluation

This project was all about creating a platform so that for Major Project I could launch Teenbook.  Throughout the project I have been obtaining contact that could be useful in the future.
I have been working intently on the logo; longer than I had scheduled due to the importance - the logo will be present of everything related to the magazine from now on so it was important to get it perfect.  I believe that due to all the time spent on the logo I did get a bit delayed but as a result have the perfect title to represent the brand.

Graphic designers are almost impossible to get to work for free so I have had to mock up the page layouts myself.  However, I have had interest from some graphic designers who will be willing to help out once their deadlines are over and in return I will offer them accreditation within the magazine.
On my research trips to London I have enjoyed talking to teenagers on the street to ensure that I have had an accurate and unbiased opinion in my surveys.

I found the time frame of this project quite hard to work with as many of the components of my project are reliant on other collaborative projects working out.
This project has allowed me to exercise and increase my skills using InDesign and Illustrator, creating my own graphics using digital manipulation which I was then able to embed into my drawn logo designs.  I feel that my technological skills are much better.  I have had to use my problem solving skills to figure out how to organisational the layout for the magazine but also how to understand the mind of the 'teenager' and communicate to them.

After being in constant contact with people within the industry I have managed to establish some writers, illustrators and possibly 2 graphic designers who will be willing to help out.
Organising the whole process of Teenbook has been incredibly exciting and I am looking forward to actually lending my journalistic skills to the magazine.  For the next project I hope to also launch a blog initially to compliment the magazine which will be launched before the magazine goes up for sale.

Thursday 2 December 2010

Final Layout Idea and Experimentation

Using my favourite layout designs I applied them onto the scanned images of my sketchbook.  I will then pass this ideas onto a graphics designer so that they can turn these into a layout of a professional format.  Currently the layouts look quite muted in colour, but once the illustration text and images are added the layout will look young and fresh.





Wednesday 1 December 2010

Creating a Press Release

Now that I have the logo I must send out a press release to media outlets to gather some attention for the launch next year.  I want this press release to advertise for contributors, press enquires and start creating a buzz within the creative community.  I have set up an email for all the enquires to forward to.


PRESS RELEASE 
FOR IMMEDIATE RELEASE

Next year will see the launch of a new magazine for the Teen demographic - Teenbook.  This magazine for the unique creative minded market will celebrate originality focusing on fashion, music, art and general musings.  

Teenbook is a sister magazine to the successful Sketchbook magazine. After understanding that the youth market has changed into a technologically led culture that sees 'teens' using online methods of expressing there unique styles and ideas.  Teenbook will be a inspiration point for this growing market of creative minds.

Teenbook will be available quarterly to buy online as a PDF or for delivery in March/April next year.

If you are interested in advertising, contributing or having any general enquiries please use the e-mail below.
teenbookmag@live.co.uk

Tuesday 30 November 2010

Final Logo Evaluation and Feedback

I asked Lucy to create the logo in the following colours so that I could see them in high quality.  My favourite logo was the purple one and the survey showed this to be the winner too.  It is bold and catches attention.  I also showed the logo's to my mentor Wafa and she went for the purple; a popular choice all around.  

Sunday 28 November 2010

Flat Plan

This is a basic provisional flat plan of the magazine.  I hope the amount of pages once the content is compiled will increase to double the amount but this depends on the amount and quality of content I receive.  I also cant account for how many advertisers we have so this is an estimation.  The magazine will be in A5 layout as the teen market like the more compact magazine and available as a PDF.

Saturday 27 November 2010

Possible Advertisers

In order to generate income from the magazine I have to find suitable advertisers who will be willing to pay for space within the magazine.  I have complied a list of some of the brands that I think will be appropriate. Some of these brands are known to advertise in smaller more unique magazines.  I have already sent out some emails so hope to hear some replies soon.

  • Vitamin Water
  • Urban Outfitters
  • Converse
  • Office
  • Addidas
  • Tatty Devine
  • Beyond Retro
  • Carnaby Street
  • Lush
I will also look into some musician that may want to advertise.

Friday 26 November 2010

Feedback on Logo Design

I have narrowed down my 3 final logo colours and I asked 50 teens between the age of 13-19 to vote for their favourite.

9 votes18%

28 votes56%

13 votes26%

The clear winner being the purple logo with the majority of the vote and my personal favourite.